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YouTube and Coachella Have Updated the Livestream Experience – Digital Music NewsDigital Music News

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Twitch exclusively streamed all of Ultra Music
Festival this past weekend
. Last year Ultra streamed
on YouTube, but this year the festival said “we don’t tolerate
mediocrity” and switched to Twitch.

Well YouTube’s live streaming plans for Coachella are
far from mediocre.
A variety of artist performances
will broadcast via Coachella’s YouTube channel. The live stream is
sponsored by T-Mobile. Not surprising, as T-Mobile is
very focused on reaching the hip, music-loving customer.
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Three different Coachella live streams will be viewable on any
device that can access YouTube. Coachella’s channel
will also provide a variety of interesting features:

  • Create and share avatars
  • Access photos on an interactive map
  • Updating timetable
  • Interactive artist profiles

 

Nina Ulloa covers breaking news, tech, and
more: @nine_u

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