Home Uncategorized YouTube: “Ad-Supported Is Our Core. Subscription Is Just an Add-On.”

YouTube: “Ad-Supported Is Our Core. Subscription Is Just an Add-On.”

SHARE
YouTube: “Ad-Supported Is Our Core. Subscription Is Just an Add-On.”

Major labels want an end to free access, ad-supported ‘freemium,’ and are pressuring music services to fall in line.  Only one problem: the biggest music streaming service in the world doesn’t really give a f*^k.  

from an interview with Music Ally and YouTube top executive Robert Kyncl…

Music Ally: What’s going on with the delay of subscription-based YouTube Music Key?

Robert Kyncl: “We’re still going through some development.  The launch [of subscription Music Key] is coming in a few months from here: there’s a little bit of a delay, but nothing too serious.  We got a lot of really great feedback, and thought it was better to address most of it than to launch without [addressing] it.  We’re a lot smarter about the product from those heaviest users.”

Music Ally: How will the launch of Music Key impact your free, ad-supported tier?

Kyncl: “Our free ad-supported business is growing incredibly fast.

“We’ll always have ad-supported: that’s our core, and we’ll never stop focusing on it.  It’s in Google’s DNA to be in the ad-supported business.

Subscription is just an add-on. It’s an adjacent business that we’re building.”