“All 3 Coasts” aka A3C, is the preeminent hip hop festival and conference in the US, showcasing over 1,500+ artists from living legends to aspiring talent. This 5-day event takes place annually in Atlanta, GA and has been breaking the best artists in hip-hop since 2004. This year’s performers were Rick Ross, Bun B, Too $hort, Bone Thugs N’ Harmony, Young Dolph, and Masego just to name a few.
This year, WorldArts partnered with the Vinyl Junkies Clique (VJC) to host an official A3C party Thursday night in East Atlanta, followed by a Scratch Academy Saturday afternoon!
Thursday’s official A3C party took place at 529 in East Atlanta, and featured performances by The Milky Way, The Difference Machine, Yamin Semali, and Pheonix. Atlanta natives, Goldyard were chosen out of the 200+ submissions on WorldArts.com to perform as the Opportunity Winner at the VJC Reunion. Goldyard also made an appearance for the ATLiens Tribute on Saturday night at the A3C mainstage! Listen to their song “W’s” on their WorldArts Profile and follow them on Facebook, Instagram, and Soundcloud!
On Saturday, the VJC network also hosted a Scratch Academy, featuring an interview and workshop by award winning producer, Needlz, followed by a good old family cookout. Scratch DJ Academy was founded by the legendary Jam Master Jay of RUN-D.M.C. to break down the barrier to entry for aspiring DJs and producers. The workshop started with VJC member Sum interviewing Needlz on his early beginnings as a producer and where he’s at now. Needlz boosted his career by producing for G-Unit, then found the need to move out to Atlanta. When we asked him why he moved to Atlanta vs. LA, NY, or anywhere else, he said:
“Atlanta has a little bit of everything I need. A lot of music may not make it out of here, but the vibe eventually does trickle into pop music, so it’s important to be here. Atlanta is still the pulse of what’s going on in music, it may not be direct, but it’s indirectly [affecting music everywhere] & becoming popular.”
After moving to Atlanta, he produced notable hits like “I’m Goin’ In” by Drake, and “Just The Way You Are” by Bruno Mars. Most recently he produced Jeremih’s hit song “Oui” from his Late Nights album.
Check out all the WorldArts x VJC Reunion photos below!
Aside from A3C, we also made some awesome pitstops along the way! Shoutout to Party In My Living Room (for hosting a dope event at Stankonia Studios), ASCAP, DJ Drama’s Means Street Studios, Ludacris’ Label DTP, and Scratch DJ Academy for the hospitality!
Our trip wouldn’t be complete if we didn’t mention food. So here’s a list of some of the meals we absolutely loved..would highly recommend!!!
The Varsity: Get the chili slaw dog, onion rings, and frosted orange.
Busy Bees: Get the fried chicken and ALL the sides.
Highland Bakery: Get the sweet potato pancakes.
Taco Mac: Get the queso con carne dip.
Ponce Market: Get the chicken biscuit or chicken sandwich at Hop’s Chicken and a shake at Honeysuckle Gelato!