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Why You Should Never, Ever Promote Your Music On iTunes

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Why You Should Never, Ever Promote Your Music On iTunes

by Ari Herstand

We all know recorded music sales are dying. It’s a Titanic size plank that sales have been marching down for years, but eventually they’ll fall off. But we’re not there yet. Last year, Americans bought 257 million albums – an 11% drop from 2013. That’s still a hefty number, but ain’t nothing like the year 2000 with a whomping 785 million albums sold – the peak of recorded music sales.

So when you release new music, you’re of course still going to have it for sale (along with stream). And the most popular digital download store is still iTunes. It beat out Walmart nearly 7 years ago in total music sales. But with Apple taking a 30% cut and giving you zero connection to those who purchase your album, why are you telling people to buy it on iTunes?

Sure, it’s easy for fans to purchase on iTunes because their credit cards are saved. But how f’ing difficult is it to remember the login password – and having to type it in every single time is unbelievably annoying. Yes, I have fingerprint enabled on my iPhone, but when you restart the phone you have to type that shit back in. And even when I don’t restart, for some sadistic reason, Apple makes me type in my password nearly every time. And if I can’t remember it, which is now often, I have to reset it – and of course it can’t be the same password that I’ve used in the past year. So now having used up my top 10 passwords I’m at a loss and will never buy music again on iTunes. Or apps for that matter. Because I have to go through 37 steps.

But I digress.

Why are you sending your fans to the billionaire corporation who, again, takes 30%? Before iTunes, did you tell your fans to go buy your CD at Walmart? Of course not! You told them to support their local record store. So why are you telling your fans to go to the digital equivalent of Walmart?

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