Home Uncategorized What Jay-Z Should Have Launched With Tidal – hypebot

What Jay-Z Should Have Launched With Tidal – hypebot

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Tidal-announcement-madonna-deadmau5-kanye-jay-z-march-2015-billboard-650-1200x794

According to digital music pioneer turned venture
capitalist David Pakman, Jay-Z‘s launch of Tidal
should have sounded a something like this: “The
transition from CDs to digital hasn’t worked well for the
music
industry
…”

             
                 
                 
                 
       

Guest Post by David Pakman on Disruption

(Continued)”…Sales are down and too many people listen to
music without paying for it. We think that is because
digital music is too
expensive for the value it delivers.
For too long,
music has been both too expensive for fans and doesn’t produce
enough money for artists. We wanted to completely change the
game. So we did.


Screen Shot 2015-03-30 at 11.57.04 AM
We, the
sixteen superstar artists on this stage, used our incredible
power and leverage over the music industry to demand completely
new economics from the labels and publishers. So today, we are
launching Tidal5. For $5 a month, you get music
streaming
of 20 million songs to any device.
And
to help artists, we are introducing the same economics as the
iTunes and Google Play stores into
music. 70% of all Tidal5 revenue will go to the artists and 30%
will be split among the operations of the service and to the
labels and publishers.

We wanted to find a way to attract more buyers into digital
music and we knew the only way to do that was to get prices
much lower. That’s a gift to our fans. But we also
needed to get way more money into the hands of the
artists.
And we did that too. We used our power for
good. And we hope you enjoy it.

Huzza.”

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