When Jay Z’s TIDAL
launched it promised exclusives from their 16
superstar artist-partners. Saturday, TIDAL delivered on its
promise with an exclusive track from Beyonce.
The only trouble is, you can also watch this
exclusive on YouTube.
TIDAL delivered its first major exclusive on Friday – “Die With
You,” a new track written and performed by Beyonce. But within
minutes of the exclusive release, fans had ripped it and
plastered it across the internet, including on YouTube.
As of Monday morning this version has been viewed more than
Does TIDAL encourage piracy?
This all leaves one wondering, does TIDAL – or any exclusive
content – actually encourage piracy? After all, we’ve proven
that in the digital age fans want, even expect, what they want
when they want it.