and I have something in common besides
the love of an occasional
cigar. Neither of us liked the strange name
WiMP for a music service. So, as of today, the
WiMP brand is being retired before the
ink is even dry on Jay’s $56 million contract to buy it.
TIDAL is now the sole name of the music service that was once
divided between streaming services WiMP and hi-def streamer
TIDAL. The unified music service will offer high-fidelity
streaming music when available alongside exclusive content
editorial, experiences and merchandise.
A Push For Exclusive
Today’s announcement bills TIDAL
as “a single destination for artists and fans
to share ideas, exclusive content, songs, videos, studio
sessions, rough tracks, personal conversations and more.”
That description would match with reports that Jay-Z has
been in talks with Madonna and other top level artists about
partnering with the music service. His pitch apparently
promises more control over how the content is presented than is
offered by streaming competitors.
Full U.S. Launch Next Week
While TIDAL has been available as a hi-def music service for
several months, a full launch of the broader service is
scheduled for Monday March 30th, according to a countdown clock
U.S. home page.
Current TIDAL Stats
• Lossless quality (FLAC/ALAC 44.1kHz / 16 bit – 1411 kbps)
• 75,000 music videos
• Curated Editorial provided by experienced music journalists
and industry experts
• Dedicated apps available for iOS and Android phones and