Spotify has announced the launch of
Playlist Targeting, the newest feature in it’s
Spotify For Brands platform. Playlist Targeting
will allow brands to reach specific artists
by targeting unique audience segments based on
streams from Spotify’s 1.5 billion-plus playlists.
“Music is an integral part of life, day in and day out,”
said Jeff Levick, Chief
Revenue Officer, Spotify. “Our new targeting solutions
based on rich behavioural insights combined with our global
footprint in 58 markets give brands unprecedented ways to reach
Spotify elaborates on Playlist Targeting
Brands can now
segments based on who they are (age & gender, geography,
language), what they’re listening to (playlist, genre), and
when and how they’re listening (time of day and by
platform/device). Brands can also leverage cross-platform
retargeting and sequential messaging to continue the
conversation with listeners at multiple touch points. Spotify
Audience Targeting leverages 100% registered age and gender
data, rich location and behavioural data, moods and need
states, music taste trends, and much more.
More information can be found at spotify.com/brands/targeting.