These partners include Fool’s Gold Records, Fullscreen, and Maker Studios.
Advertisers include Jaguar, Microsoft, and Grand Marnier. Jaguar and Microsoft have used the platform to sponsor exclusive tracks. Mountain Dew used SoundCloud to sponsor an artist competition through their record label Green Label.
SoundCloud is effectively helping companies further blur the line between massive corporation and arts patrons. But in a world where major labels aren’t acting in artists’ best interest, is this necessarily a bad thing?