was among the
first online companies to attract and
serve a large numbers of developing artists.
They’ve continued to add new products and innovate, but
are now testing the potential of their reach in a
new way with the announcement of an artist
Online artists services platform ReverbNation has announced a strategic
relationship with performing rights organization SESAC, to
provide a path for artists to become part of the SESAC
Launched;in 2006, ReverbNation serves
4 million artists.
SESAC’s roster includes Bob Dylan, Neil
Diamond, the Robert Johnson catalog, Mariah
Carey, Zac Brown and Mumford & Sons.
Thier partnership is the first of what will help form ReverbNation CONNECT, a new artist development
incubator that will launch later this year. The program will
work to develop promising artists identified through
Reverbnation’s curation-at-scale capability.
“ReverbNation has built a very powerful curation capability
which enables it to look across its millions of songwriters and
identify exceptionally talented new creators that can benefit
from membership in SESAC,” said SESAC Chairman and
CEO, John H. Josephson.
“The SESAC initiative has great potential and we look forward
to sharing the news with the ReverbNation artist community,”
said Simon Perry, Chief Creative Officer and Head of
A&R at ReverbNation. “Inclusion in SESAC will offer
significant value to those selected to participate.”