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Record Store Day 2015 Spotlight: Music Millennium – hypebot

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Record Store Day
was the
catalyst for the upswing in vinyl sales. It helped
bring part of the youth generation back into the store
and experiencing physical goods again,
as well as
having them experience listening to full albums instead of
songs. What if that happened again?

           
                 
                 
                 
           
  

Guest Post from The Music Business Association

The popularity of Record Store Day can be
attributed to the strengthening of the independent record store
business and actually seeing new stores open up again. Today’s
spotlight features Music Millennium in
Portland, Oregon. 

Music Millennium
Portland, OR
www.musicmillennium.com


MM_1
What does your store have planned for Record
Store Day this year?

We will serve coffee and muffins at 7am and open 2 hours early
at 8am. We will give gift bags out to all customers. We have 2
live performances scheduled with Dawes at 6pm and Dead Moon at
8pm.

What’s your favorite Record Store Day
memory?
It’s always great to be able to have
someone come in 1/2 way though the day and you can still give
them a copy of what they were looking for. Seeing the smiles on
everyone’s faces on RSD is the greatest!

What’s your favorite live performance that took place
in your store?
We pioneered in store live
performances in the 80’s by putting in a permanent stage and
sound system. We do about 150 in-stores a year but had a run of
6 years were we were doing 300. I can not narrow it to just one
but the highlights have included Joe Strummer, Randy Newman,
Soundgarden, Keith Emerson, Richard Thomson, John Hiatt,
Portugal. The Man and Steve Earle.

What was the first record you ever
bought?
First 2 albums I ever bought with my own
money were Frank Zappa & the Mothers of Invention’s “We’re
Only In It For The Money” and “Cruising With Ruben & The
Jets”.


MM_2
Why is physical retail so
important?
There is an interaction of music
enthusiasts in a record store…both the customer and the people
that work there. Conversations lead to finding out about music
you would most likely would have never ran into shopping
online, whether it was physical or digital. Just walking
through the record store, especially the vinyl side, is like
walking through an art exhibit, with all the great album covers
sprinkled through the bins and walls. People reach out and look
at these and end up finding more about them. Sometimes the
cover art alone is enough to motivate someone to try a piece of
music by an artists. We lost that when we went to CD due to
downsizing of the cover area.

Which of this year’s Record Store Day exclusives are
you most looking forward to?
The Kinks are my
favorite band so there are 3 Kinks pieces this RSD I’ll need to
have, but the Temples and St. Paul & the Broken Bones
pieces are musts too.

For more about Music Millennium’s plans for Record Store Day
2015, click here.

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