increasingly competitive sector, music
streamers are looking for new ways to attract and keep
users. It will be interesting to see if Rdio’s
new 20+ stations curated by indie and major record
labels find an audience, but they certainly should
keep their label partners engaged.
Music streamer Rdio has
launched “Label Stations on Rdio”. Users can now listen
to free radio stations individually curated by over 20 labels
including Astralwerks, Merge Records, Def Jam, Domino Recording
Co, MUTE, Sub Pop and Warner Music Nashville.
Each station features curated songs that reflect the label’s
catalog, genre specialty and the music they’re pushing now.
Users can find all these stations in a new section under Browse
called LABEL SPOTLIGHT.