Digital music marketing platform Show.co has added the ability to collect
email addresses in exchange for a track download. This is
feature seems so basic that I’m surprised they didn’t offer it
Why does this even matter? Well, Show.co believes that their
tool is better.
In addition to sending an email with the track download,
Show.co will include a custom call to action.
For example, you could tell fans to check out your website or
follow you on Twitter.
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You can also include a remarketing tag in the email, so
you can target potential fans with advertisements.
For $5 you can collect up to 100 email
addresses. Each email address costs $0.05 to
collect. So what happens if you collect more addresses
than you paid for? Show.co will continue to run your email
campaign for seven days, and you can pay to access the extra
emails you collected later.
Polydor France, ADA, Believe Digital, and RED Associated Labels
are already using the feature.
Nina Ulloa covers breaking news, tech, and