Nielsen’s Music 360° 2014, an annual study of consumer habits and spending, revealed that 93% of the U.S. population listens to music, spending more than 25 hours each week tuning into their favorite tunes. For hundreds of millions of Americans, this means that music is their top form of entertainment. When surveyed about their activities in the past year, 75% of respondents said they actively chose to listen to music, even ahead of watching television at 73%.
The Car Culture
This number is driven largely by American commuter culture, with quarter of all music listening taking place in automobiles. Listening to music or while performing chores is the second most common way for Americans to consume music.
Radio Is Still King
The study also found that radio remains the top platform for music consumption, with 59% of …………..
To Read More…….