Home Uncategorized Mumford & Sons Refuse To Join TIDAL’s “Tribalist Commercial Bullshit”

Mumford & Sons Refuse To Join TIDAL’s “Tribalist Commercial Bullshit”



Mumford &
outspoken frontman Marcus
minced absolutely no words when
proclaiming his disdain for the multi-millionaire
artists owned TIDAL
… and while the group was
speaking freely, they took a dump on Taylor


For the record, Mumford & Sons were NOT asked to join
TIDAL at it’s launch, but Marcus was quick to clear the air
about any suspected aspirations of association. 

We wouldn’t have joined it anyway, even
if they had asked. We don’t want to be tribal,” says
frontman Marcus Mumford.
“I think smaller bands should
get paid more for it, too. Bigger bands have other ways of
making money, so I don’t think you can complain. A band of our
size shouldn’t be complaining. And when they say it’s
artist-owned, it’s owned by those rich, wealthy

While they were on a roll, Mumford
& Sons Guitarist Winston Marshall didn’t bother to
sugarcoat his disdain to Taylor Swift’s approach to the new
music industry
either saying, “We don’t want to be part of some
Tidal ‘streaming revolution’ nor do we want to be Taylor Swift
and be anti-it
,” Marshall says. “I don’t understand
her argument, either. The focus is slightly missed. Music is
changing. It’s fucking changing. This is how
people are going to listen to music now—streaming. So diversify
as a band. It doesn’t mean selling your songs to adverts.
We look at our albums as stand-alone pieces of art, and
also as adverts for our live shows.”

Mumford chimed in, “What I’m not into is the tribalistic
aspect of it—people trying to corner bits of the market, and
put their face on it. That’s just commercial
We hire people to do that for us rather than
having to do that ourselves. We just want to play music, and I
don’t want to align myself with Spotify, Beats, Tidal, or
whatever. We want people to listen to our music in
their most comfortable way,
and if they’re not up for
paying for it, I don’t really care.”

Mumford & Sons is a Grammy award winning band that is
a long way from struggling to make it big, but they are
optimistic about the future of musicians making their way up
the ranks of today’s industry. 

“Smaller bands have a better opportunity in the
music industry now than they’ve ever had
, because you
don’t need to have a record deal to have your music listened to
worldwide,” Mumford says. “It’s democratized the music
industry. So as much as it sucks, and they need to figure out
how to represent people fairly financially, you’ve
never been able to get your music listened to more



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