Makeup vlogger Michelle Phan has officially entered the music business. She has partnered with Cutting Edge Group, a music investment and music services company, to create Shift Music Group.
Shift Music Group will finance musical projects chosen by Phan, and will leverage her massive social media following.
“I am passionate about finding undiscovered and talented artists… I want to help those artists get to the next level, and provide existing artists with a new way to reach fans.”
There is no set number of projects that will be signed, and Shift might work on a song-by-song basis.
This news comes in the middle of a legal battle between Phan and Ultra Records. Ultra says Phan used their music in videos without permission, Phan says Ultra gave her permission and is abusing copyright law.