Home Uncategorized Kansas (The Band) Teams With Mobius For Mobile Marketing Campaign

Kansas (The Band) Teams With Mobius For Mobile Marketing Campaign

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Kansas
As Madonna proved by
releasing new music on virtually every new digital platform
possible, modern music marketing is not just for the
young
. Now classic rockers Kansas teamed with
Mobius
yielding some impressive
results
.

The band Kansas has teamed up with mobile marketing
specialist Möbius to promote the release of the band’s
forthcoming documentary, “Miracles Out Of
Nowhere.” 
Fans opted into the marketing
program by texting pictures of the stage from Kansas concerts
and in return, t

Kansas the band
hey receive exclusive video
previews of the documentary and other updates about the
band.

The Results

The documentary debuted at #37 on Album Chart, #61 on Top
200. Close to half of the documentary’s pre-sale orders were
acquired through Mobius.

“We are very pleased with the launch of Miracles Out Of
Nowhere and the unique approach Möbius offered to directly
reach KANSAS’s most passionate fans,” mentions Sony Legacy
Marketing Specialist Will McKinney. Fans were also offered an
exclusive opportunity to pre-order the documentary.

via CelebrityAccess

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