content has become the latest weapon in the battle for
streaming music subscribers. A deep pocketed
Apple is expected to make them part of
its June music relaunch. But Jay Z’s
TIDAL has placed exclusives at the center of
its marketing efforts.
TIDAL has promised high profile exclusives, including this
week’s Beyonce Tidal-only release, as a major drawing card.
Record contracts and other deals will often get in the
way, but you can expect more and more exclusives over time.
Jay Z Says Fans Will Be Forced To
When asked last week during a Q&A at the Clive Davis
Institute, if fans would be forced to between chose services,
Jay Z replied,
“At some point, they’ll be faced with that decision.
Again, there will be other things. This isn’t just about
music; it’s also about concert ticketing. It’s a holistic
place where the artists will live in. You may be able to
download a song for free, but you’re not getting into
concerts for free. There are different things that we offer.
It’s not just songs – we’re offering value.”