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Jay Z Promotes Tidal With a Vague Social Justice Campaign – Digital Music NewsDigital Music News

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Today is the day. Jay Z is relaunching Tidal, his (possibly overhyped)
hi fi streaming service. He’s wasting no time, it’s only been
about a month since he completed his purchase of parent company
Aspiro.
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This isn’t any ol’ relaunch though. Jay Z and his
famous friends have turned this into an emotional social media
awareness campaign.
They’ve changed their profile
pictures to a light blue color, asking fans to help
“turn the tide”
. Tidal is currently one of the top
trending topics on Twitter.

Hopefully they’re turning the tide with significant changes
regarding artist payouts. This is plausible, since Jay Z
reportedly had a meeting with many top industry figures,
discussing how his streaming service could benefit artists.

 

Nina Ulloa covers breaking news, tech, and
more: @nine_u

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