By Dan Raile
YouTube is unleashing a new feature for artists today. The yet-to-be-named product allows a user to upload multiple camera angles for a video, along with the audio track, and YouTube will then automatically stitch the camera feeds together so that viewers can toggle views while watching.
The press materials are emphatic that the new feature is part of YouTube’s ongoing effort to give artists ever more ways to connect with fans. Billboard spoke with a YouTube communications professional, who said the idea was to let viewers feel like they were “the guy in the booth” checking out different camera angles.
The press release inadvertently asks a cogent question:
“Your videos bring your fans front and center, behind the scenes and everywhere in between. But what if your fans could choose from different camera angles of the same video while that video is playing?”
Yes, what if?