Yesterday, we learned that Apple will pay a paltry $.002 per stream during the free trial of its upcoming streaming services. Just this morning, we’re learning that independent labels are happily accepting this extremely crappy offer.
“I am pleased to say that Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about. With these changes, we are happy to support the deal.”
Merlin CEO Charles Caldas, in a letter to more than 20,000 member labels.
“Over the last few days we have had increasingly fruitful discussions with Apple. We are now delighted to say that we are happy to endorse the deal with Apple Music as it now stands, and look forward to being a big part of a very exciting future.”