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The Impending YouTube Music Showdown

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YouTube multichannel networks (MCNs) like Maker, Machinima, and Fullscreen have reshaped the business of online video, but there’s still one dicey area that hasn’t yet been worked out to everyone’s satisfaction – the music that accompanies many of those videos. Read more from Bobby Owsinski.

It’s about to get interesting in that regard as music library Freeplay Music recently filed a lawsuit against some of the largest MCNs in the business.

Disney‘s Maker StudiosDreamWorks Animation‘s Awesomeness, Big Frame and BroadbandTV where all slammed with suits that claimed the unauthorized use of Freeplay’s music in videos on their channels.

Not satisfied with YouTube’s Content ID system of spotting music usage, Freeplay incorporated its own digital fingerprinting technology called TuneSat to discover what it claims was rampant unauthorized use of its music.

 

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