Social media is a science. There’s a time and a place, and a thousand other components that help you build the perfect social media post. One photo, status, tweet, etc. can do a lot of good, or a lot of bad. fast. Start a Blog and New Artist model created this how-to-guide for you all.
“The problem, I think, lies in the fact that we often will dump all social media channels into one big category. The term “social media” includes Facebook, Twitter, YouTube, Instagram, Snap Chat, Pinterest, Linked In, Google Plus, and whatever else is out there. But all of those platforms couldn’t be more different!
Let me explain. Instagram is all about images. As an artist, you would post visually interesting photos relating to your music, use the description and comments to engage with your followers, and use relevant hashtags to try to reach new fans. If you tried to use that same approach on Facebook people would think you’re crazy. That’s because the way these two platforms work is completely different.
The best solution is to get to know the social platforms you use. And I mean really get to know them. Pick one or two to focus your efforts on and learn everything you can about what to post, when to post, how to format your posts and photos, and how to attract new followers on the platform.
To help you get started, I wanted to share this infographic from Start a Blog 123. It breaks down the best times and days to post on each platform as well as a guide that breaks down the best image sizes so you don’t get your awesome photos cut off!