Home Uncategorized Full Text Of Letter To YouTube Creators Forcing Participation In Paid Subscription Service

Full Text Of Letter To YouTube Creators Forcing Participation In Paid Subscription Service

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image from upload.wikimedia.org
Yesterday,
YouTube sent a letter to top creators
signalling the coming launch of ad free paid
subscriptions
. Creators were told to agree to
new the terms of service
or face having their videos
re-labeled private.

Dear YouTube Partner,

Your fans want choices. Not only do they want to watch
what they want, whenever they want, anywhere, and on any
device they choose, they want YouTube features built
specifically with their needs in mind. Over the past several
months, we’ve taken bold new steps to bring these experiences
to life. Since inviting hundreds of thousands of fans into
our YouTube Music Key Beta, we’ve seen tremendous engagement.
And we’ve seen an equally enthusiastic response for our new
YouTube Kids app, designed to give families a simpler and
safer video-viewing experience-  it’s already crossed 2
million installations in less than one month.

We’re excited to build on this momentum by taking
another big step in favor of choice: offering fans an
ads-free version of YouTube for a monthly fee. By creating a
new paid offering, we’ll generate a new source of revenue
that will supplement your fast growing advertising
revenue.

So what’s next?

Launching a new paid offering will require us to update
your terms through your Creator Studio Dashboard – a process that
should feel familiar to anyone who went through a similar
process three years ago when we began distributing and
monetizing your content on mobile devices. Today, mobile
represents over half of all watchtime and mobile revenue is
up 200% in the last year. Just as with mobile, we’re
confident this latest contract update will excite your fans
and generate a previously untapped, additional source of
revenue for you. Please look out for our notification, review
it and let us know your thoughts.

It’s an exciting year for YouTube, as we push ourselves
into uncharted territories. But we continue to be guided by a
desire to deliver the choices fans want and the revenue you
need. By working closely with you, we know it’ll be a
successful journey.

The YouTube Team

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