Home Uncategorized Former Beats Music CEO Launches “Chosen”, A Mobile Performance Based Music Competition Platform

Former Beats Music CEO Launches “Chosen”, A Mobile Performance Based Music Competition Platform



Screen Shot 2015-03-26 at 10.02.42 AM
Answering his own question “Can we turn music
consumption into a game?”
ex-CEO of Beats Music, David Hyman is back, launching his
4th music startup, “Chosen“, this


Brought to you by the team that created Beats Music,
MOG and Gracenote
, Chosen is
the only mobile app to turn online video performance and
talent-spotting into a fast-paced mobile game.

In an interview with Hypebot.com,
Hyman gave us an inside look into Chosen:

“Chosen is the first video based, crowd judged,
competition game for your mobile phone. Performers and
musicians compete, and you as the spectator are also
. You’re competing with others to move up the
ranks as a judge. We’re applying traditional game mechanics to
the music consumption space for the first time.”

Hyman continued, “On Chosen, through a combination of
leader-board positioning, badging, and experience points,
you’re proving that you’re an expert for your respective
category of interest. We’re treating it as a platform, so
unlike TV, say, American Idol or The Voice, where performers
compete, we wanted to free it from the constraints of
linear based television
where everything is kind of
lowest common denominator and everybody sings in a particular
style. On Chosen, it’s a platform. We’ll have competitions for
Swiss Yodelers, High School Marching Bands, Death Metal, Punk
Rock – it doesn’t matter. You, as a judge get to pick your
category of interest.”

also offers social sharing
. As Judges are introduced
to new performance videos through gameplay, they can opt to
follow Performers and share direct links to their favorite

Fame is the name of the game. Chosen users compete with one
another for prestige and for prizes. For its inaugural prize,
Chosen has partnered with Bonnaroo Music and Arts
. One lucky Chosen Performer will win the
chance to perform live on-stage at Bonnaroo

Visit www.chosen.fm for more information and to request an
invitation before Chosen launches to the public worldwide later
this spring


Source link