Home Uncategorized Fender Accelerator Tour Launches Providing Emerging Artists With Transportation, Gear, And Promo Support

Fender Accelerator Tour Launches Providing Emerging Artists With Transportation, Gear, And Promo Support



Fender is
removing the headache and hassle of touring on an emerging
artist’s budget by providing musicians with
gear, transportation, and tour support 
as part of
it’s newly launched Fender Accelerator

The Fender Accelerator Tour, underway now through June, is
comprised of a unique mix of musicians throughout the US and
Canada. Night Terrors of
Marmozets, Deap
 and Waters are a
part of the diverse collection of musicians with
additional artists to be announced. 

Each band on tour will receive tour support including a
customized 15-passenger touring van, promotional and marketing
support, and Fender gear, including electric and acoustic
guitars, basses, amps and accessories. In addition, Fender will
pick up the tab for fuel and vehicle maintenance on the road.

“Fender has a rich mix of musicians on our team and we
understand the challenges of touring first hand,” said
Richard McDonald, Executive Vice President, Fender
“It’s such a dynamic time in a band’s
professional journey and you are usually ready to hit the road
before you have all the pieces in place. The Fender
Accelerator Tour takes some of that pressure off these amazing
bands and gets them on the road
, in front of their
audiences. We are pumped to be able to offer support to these
talented artists so they can focus on what really matters, the

For longtime Fender fan, Brandon
Rush of the band Priory
, being a Fender artist is a
dream come true: “We grew up playing Fender guitars,”
said Rush. “Our 12-year-old selves are freaking out right
now. We are floored out of our minds to be Fender artists and
part of the Fender Accelerator Tour in 2015.”

Following the emerging artists on their journey, the
Fender Accelerator Tour will be documented by GoPro
set to capture behind the scenes footage on
stage and on the road. The exclusive content will be shared by
the touring artists across their social media platforms using
the hashtag #FENDERXLR8R as well as
Fender’s owned media channels, reaching up to an additional 5
million viewers a month. 

The Fender Accelerator Tour was created and developed in
partnership with CAA Marketing, a division of Creative Artists
, and in collaboration with production partner
NCompass. For more information, visit www.fender.com.


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