virtually eliminating organic reach, musicians have
struggled to reach their fans through Pages. As a bit
of a peace offering, Facebook has rolled out an events
subscription feature that notifies fans when their
favorite bands are playing nearby.
No matter how much you love your favorite bands, you may not
want your newsfeed covered with photos from shows too far away
for you to go to, and lets face it, unless that band is paying
to boost their posts, you’re probably not going to see them
anyway. But, what you can do, is subscribe to that
band’s event feed on their page and never miss another
nearby event again.
Fans can click to subscribe under the “events” tab of any
band’s Facebook page. Note: Some bands may not have events
viewable by default, in which case the events tab can be
located under the “more” tab on the page’s toolbar.
Once you’re subscribed, you’ll be prompted to subscribe
to additional bands you already follow, or events
happening near you. If you want to stay in the know with your
local music scene, perusing Facebook’s suggestions isn’t a bad
Adding the Events subscribe button ups the
odds of bands capturing the attention of their Facebook
audience and could certainly help boost sales locally
from show to show. It also gives artists more cause to stay up
to date on adding and updating event pages, engaging fans
leading up to their show.
In an industry where live shows are becoming an
increasingly important source of income for artists,
every little bit helps.