Home Uncategorized Facebook Goes After YouTube With Improved Video Features and Analytics

Facebook Goes After YouTube With Improved Video Features and Analytics

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Facebook videos get 3 billion views every day, but up until now
there wasn’t an easy way to embed videos on other platforms.
YouTube says they have “billions of views” per day, but don’t
specify an exact number. YouTube hit 4 billion views a day in
2012. In other words, Facebook is catching up.

Facebook video had downsides. You could embed the Facebook post
that contained the video, like Ari did in this article, but you couldn’t embed the
video by itself.

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All that has changed.

Facebook announced numerous new features at their F8 developer
conference. One of the big changes is the ability to
embed videos.
See below:


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The Facebook Video API also has new features.

Features include scheduling post times, video availability
by region, larger video capacity, and improved analytics.

The downside? There’s no way to monetize videos
yet.
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Facebook is also expanding Messenger into an entire
platform
.
This isn’t entirely surprising since the
messaging feature was moved to a dedicated app. Facebook also
recently added a payment feature to Messenger.

The new platform will make it easier to integrate and share
content from other apps on Facebook Messenger.
The platform will also support GIFs and sound clips.

The company also plans to launch Business on Messenger, a
service that would allow customers to have direct interaction
with companies.

 

Nina Ulloa covers breaking news, tech, and
more: @nine_u

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Comments (5)

  1. Anonymous

    Wednesday, March 25, 2015

    “The downside? There’s no way to monetize videos
    yet”

    Which makes it useless to artists/labels. But there is
    another downside: Censorship.

    YouTube is certainly bad enough, but Facebook and Instagram
    are just plain silly.

    1. Sarah

      Wednesday, March 25, 2015

      I imagine they’ll get into monetizing through ads
      reasonably quickly – after all, FB is an ad business
      just like Google.

      However, I don’t think there’s any real benefit to
      artists or labels here. Perhaps in terms of FB
      competing with YT (although that’d likely have an
      adverse price on the ad revenue per stream, but maybe
      that means that FB and YT will have to compete by
      actually treating artists better and/or giving better
      revenue splits).

    2. Nina Ulloa

      Wednesday, March 25, 2015

      using that logic we can also say twitter is useless,
      mailing lists are useless, magazine features are
      useless!!

      1. Sarah

        Wednesday, March 25, 2015

        Usefulness can only be measured in terms of
        achieving a particular objective.

        From the perspective of offering artists another
        option for actually earning money, the new FB
        features are almost literally “useless.”

        If the goal is to simply give artists more tools
        and information, etc, it might be quite useful
        indeed.

        I think that his point may have been that yet
        more
        features/information that aren’t able to
        directly generate income are generally useless to
        the industry at this point in time.

        If you can’t actually bring in an income from your
        work, you can’t succeed as a professional artist –
        no amount of information or nifty embedding fixes
        that.

      2. Anonymous

        Wednesday, March 25, 2015

        I certainly didn’t mean that Facebook is useless
        for artists and labels, on the contrary. But its
        video features are.

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