Home Uncategorized Broadcasters Ask FCC For Payola Waiver And It’s Time To Fight Back

Broadcasters Ask FCC For Payola Waiver And It’s Time To Fight Back

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Broadcast
radio
is asking the FCC to be allowed to
accept payments to play songs
with minimal
disclosure.  If you find that as abhorrent as
we do
, its time to speak out. As David Lowery wrote, “Let’s not let the bastards
get away with this.”
 Here’s some background and
how to get involved
.

Background

A group of radio broadcasters has asked the FCC for a waiver of
the requirement that radios stations notify listeners on air
when a sponsor or promoter has paid for a particular piece of
programming, including a song.


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According to the
New York Times, the Radio Broadcasters Coalition, which
includes iHeartMedia (formerly Clear Channel), Cox, Emmis
Communications and Entercom, are instead asking for permission
to notify listeners online, saying that it would be more
convenient. The coalition also argued that the change would be
in the public interest “because it would result in listeners’
having access to more information in a more user-friendly and
satisfying way” the Times reported.

The petition was originally filed in November of last year, but
only came to light last week after the FCC announced that they
were seeking public comments on the proposal through April
13th.

The change appears to have been a long-term goal of
Broadcasters such as iHeartMedia. During a previous FCC hearing
in 2012, Robert Pittman, iHeart’s chairman and CEO told
commission that the FCC could help terrestrial radio by
allowing them to enter into ‘strategic partnerships’ that will
enhance the listening experience while ‘ensuring that audiences
receive sponsorship information appropriate to today’s digital
environment.’

Since its revelation, the proposal has drawn criticism from
artists and advocacy groups, who contend that the change would
be harmful for the public and the music industry.

“If this were to happen, it would seal the deal for commercial
radio just being a closed system for large media companies to
promote their products,” said Casey Rae, chief executive of the
Future of Music Coalition told the New York Times. – via
CelebrityAccess


speak
Let The FCC Know What You Think
Today

Links on where to comment on this request from
broadcasters can be found here.

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