shaping up to be the year the music industry put a
premium on exclusive content. Jay Z is counting on
them to build TIDAL; and now comes word that
Apple is planning a similar strategy. Or
will a patchwork of exclusives just leave fans confused
Apple has been in talks with Taylor Swift, Florence and
the Machine and dozen other major groups about providing
exclusive tracks for a planned June launch of the company’s
first ever streaming music service, according to a
new Bloomberg report.
Despite rumors of a $7.99 monthly price, Apple’s new music
service will reportedly be priced at $9.99 per month with a
$14.99 family tier.
Enough To Win?
So far, the rumor mill is revealing no real game changers.
So while, Apple has huge advantages in customer base, an
integrated ecosystem and brand equity; Spotify, Deezer and
several others still have first mover advantage, and the place
that most millennials go for music is free.