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Apple is preparing to give Spotify its first real competition

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Apple is preparing to give Spotify its first real competition
WRITTEN BY  Dan Frommer

Apple has seen its digital music sales fall as free or cheap streaming competition grows, ranging from YouTube—which is testing a new streaming service—to Spotify, which now has more than 60 million active users and 15 million premium subscribers.

Now Apple finally seems to be preparing to fend off disruption. Building on its $3 billion acquisition of Beats last year, it is “actively working to launch a completely new paid streaming music service,” 9to5Mac’s well-sourced Mark Gurman reports. This echoes previous reports, such as last November’s by the FT, that Apple could be building a new streaming service into its platforms.

 

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