Imagine a lab where college students would be challenged to envision and create the future of music. At any given time, there would be dozens of music-focused research studies, startup ventures, emerging technologies, and innovative projects that students could assist for a single semester or an entire year.
Picture a classroom where students would be taught how to ask music consumers thoughtful questions and elicit meaningful answers in order to create a product that aligns with their needs. They might start out the course with one vision for a new Internet radio website and app, for example, and end up presenting a completely different concept by the time the semester’s final projects were due.
Envision a music business program that would go beyond teaching students how to read record label contracts and create online marketing plans to showing students how music can be used to catalyze innovation and entrepreneurship.