Home Uncategorized 6 Lessons Indie Labels & Musicians Have Learned About Streaming Music

6 Lessons Indie Labels & Musicians Have Learned About Streaming Music

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6
With tighter budgets and thinner margins,
the loss of revenue as music consumption shifts
online
is particularly concerning for
independent artists and labels. But they’re
quickly learning to adapt.

Organized by UK music trade organization AIM, the recent Music
Connected conference brought together record labels,
distributors and music marketers.  Here are some key
takeaways, as reported by Stuart
Dredge
in The Guardian:


Streaming-music-logos
1. Indies are worried
streaming revenue, but making the best of it.

“Technology is what’s moved people away from owning and into as
easy access to music as possible. You can’t fight technology,
we just have to find as many ways of getting people onto that
boat as possible.” – Nicolas Rizzi of The
Orchard.

2. Indies can beat the Majors
online

“As indies we over-index on streaming, and within streaming
we over-index on premium, because the type of music we’re
releasing will appeal to early adopters.  
Gerald Youna of Beggars Group.

3. There’s concern about
Soundcloud

“If you’re a brand new band with no fans yet, and you start
promoting on SoundCloud it’s going to be very hard to migrate
those fans over to Spotify and the other licensed services.”
 – Gerald Youna of Beggars Group

 4. Despite low payouts YouTube still gets a
thumbs up

“It’s more of a help than any kind of hindrance. We’re
exposed to far more audience than we would be on any other
platform. It’s the largest streaming music service in the
world, so it’s obviously a help.”  – Leon
Grant Bussinger of Warp Records

5. Beware of Playlist Payola

“We’ve been asked for money. They seem to think that they can
make money from it. It seems clear to me that someone’s been
paying them money, otherwise they wouldn’t be so confident
that they can charge… It’s not a surprise. Clearly payola
worked well in American radio, so why wouldn’t it work well
on Spotify?” –  Will Cooper of PIAS

6. Email lists matter

“Every time we work with clients who have large email lists,
you can see that they drive a hell of a lot of sales,”
 – Darren Hemmings of Motive Unknown

Much more online at The Guardian.

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