Home Uncategorized 5 Types of Artists Good Managers Will Never Work With – hypebot

5 Types of Artists Good Managers Will Never Work With – hypebot

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Musiciansmanagerswillneverworkwith
As a music
business consultant, one of the most frequently asked questions
I get from up-and-coming artists is, “Where do I
find a manager?”
 And every single time, I tell
them, “You don’t find a manager, a manager finds
you.” 

               
                 
                 
                 
      

Guest Post by Christine
Occhino 
on Sonicbids Blog

People tend to not like this answer, but it’s the truth.
Managers are talent scouts in their own right, and it’s their
job to seek new talent and find the right fit for their
representation. Just because you think
you’re ready to have someone manage your career doesn’t
necessarily mean that they will necessarily
see the same value in you and your project as you see in
yourself. Every manager looks for a different recipe in
artists, of course, but these are five types of artists that
any good manager will never work with.

1. The dreamer, not the doer

We all know these artists – the ones who talk a big game with
all of the things they want to accomplish in an unreasonable
amount of time. These are the people without the real
game plan
, nor hard work or experience to back up what they
want to achieve. No real manager is interested in artists
with inflated goals and no intention of getting their hands
dirty to do the hard work required to get there.

Remember, the manager is there to guide the
career, create
and maintain relationships
, get you involved in the right
things at the right place at the right time, and lead you to
making many successful career moves to set you up for years of
growth and prosperity. But the manager is certainly not
interested in doing his or her
job and yours, or doing the heavy lifting
alone. If a band starts talking a lot of crazy without doing
the legwork to back up the efforts they’re making independently
toward those goals, that’s an immediate red flag to a manager
to run for the hills!

2. The artist with the wrong goals

Common goals are arguably the most important thing for an
artist and a manager to see eye-to-eye on. There’s nothing more
frustrating for a music business professional than to ask an
artist what his or her goals are and to hear something like,”To
be famous!” Barf. Wrong answer. Get out of my office. That’s
not a real business aspiration; that’s an inevitable side
effect of being incredibly successful and known for your
talent, but not the ultimate end goal that anyone working with
you desires to hear.


Goal_Setting
A manager wants you to have
tangible
goal
 in mind, like “sell out my tour” or “have my
record go platinum,” not a vain, vacuous response that signals
that you’re working towards something that would be destined
for nothing more than a fleeting moment of TMZ notoriety at
best. Furthermore, that’s not what any manager wants on
their resume, let alone having their professional name attached
to it.

3. The “Goldilocks”

This is the artist that’s just never happy; it’s always “too
this” or “too that.” A manager is not an assistant or a
servant. The manager’s job is to head your career and build and
represent your brand. They don’t ever want to get in bed with
someone who needs looking after constantly. Unpredictability
and irrationality are two very dangerous things in an artist.
Managers want to know that when they set their clients up with
an opportunity, they’ll do their best to perform as promised
with no strings attached. If an artist shows any telltale signs
of being a “Goldilocks” early on, you can pretty much count on
that being the end of the relationship right there. How
you treat the people around you, how you react to things not
going as planned, and the way you present yourself all come
into consideration when managers want to see if you’re the
right fit for them.

4. The baggage carrier

Sure, everyone has issues, but are you an artist who lets those
issues follow you into your professional environment? And when
I talk about “baggage,” I’m referring to a bunch of different
things – for example, the younger client whose parent is
overly involved and detrimentally uneducated in the biz, the
aspiring singer whose boyfriend is always hanging around
influencing decisions negatively and fueling emotions
distracting from her work, the artist with deeply rooted issues
that result in destructive behavior… you get where I’m going
with this. Good managers can sniff this stuff out right away,
and if it seems like they would have to spend more time
babysitting you or playing your therapist than being your
partner in business, you probably won’t hear from them again.

5. The artist with a false sense of entitlement

Last but not least, the artist with the overly inflated ego and
underwhelming talent is the last thing a manager wants on a
roster. Confidence
is great and absolutely necessary for any artist
, but
having a rational understanding of your value and the ability
to be self-aware is a very important determining factor of
whether or not a manager will want to take you on. A
thirst to learn and grow is appealing, but a false sense of
entitlement, no matter how good you are, doesn’t make anyone
want to play on your team.

Learn more about hiring and working with a manager:

Christine Occhino is the founder and
artistic director of The Pop Music
Academy
 and has experience working at Columbia
Records/Sony Music Entertainment, in addition to working as a
performing artist for over a decade. She has a bachelor’s
degree in music business & management with a concentration
in entrepreneurship and vocal performance from Berklee College
of Music, where she was a vocal scholarship recipient and
former editor-in-chief of 
The Berklee
Groove.

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