The music industry is a very symbiotic
Guest Post by Tyler Allen on Sonicbids Blog
Artists depend on entities for coverage,
distribution, and support, and entities depend on artists for
quality content for their label, blog, or magazine.
In some cases, these outlets make investments in artists,
whether it be a financial investment from a record
label or a branding investment from a media outlet. Think
about it: if I want to attract readers and advertisers, then I
need to be placing quality artists in my magazine or blog.
Similarly, if I’m a record label, and I’m paying for promotion
and studio time, I expect to get some of that recouped. It’s an
investment either way.
So, what do these decision makers at labels and publications
look for in an artist’s digital
presence? Here’s a brief rundown.
1. Social Proof
Whether it’s a label, media outlet, or any other solid
influencer, they’re going to first look and see how people are
reacting to your work. Sadly, you could have incredibly
great talent, but if your product looks poor, or if not enough
people are behind you organically, it might hinder the eyes of
magazines or labels.
Therefore, spend your time engaging your fans. Get
your social media profiles up to par and get organic
interaction going. Before a label wants to invest money in your
work, they want to know it’ll sell; therefore, they’ll be
looking at your fanbase to see if it exists and how it reacts
to your work.
Make sure that your
hometown is backing you and regional outlets are
covering you. These are huge ways that press and labels gauge
if you’re worth their time and attention.
2. Professional Presentation Of Your Content
Obviously, if a label wants to work with you or a magazine
wants to cover you, then they need access to your work. This
means that you need to ensure your work is shown and produced
professionally. If you have a YouTube channel,
make sure the production and sound quality is perfect;
similarly, those SoundCloud links
should be top-notch.
This seems pretty obvious, but it’s always worth noting: you
need to treat your work professionally. If you don’t, no
one else will take your work as seriously as you want them
to. It’s fine to do silly vlogs or joking videos, but
ensure they’re packaged as such, and that your “serious”
content is displayed prominently.