Home Uncategorized 5 Signs You’re Ready To Play Outside Your Hometown – hypebot

5 Signs You’re Ready To Play Outside Your Hometown – hypebot

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As an independent band,
it’s important to get on the road and play in places
that aren’t your hometown.
Even if you aren’t ready to
tour yet, it’s a good idea to start branching out and doing
weekend runs in nearby towns, so you can start building
a regional base that will make touring easier in the
future.

               
                 
                 
                 
                 
          

Guest Post by Dylan Welsh on
Sonicbids Blog

It can, however, be a big endeavor to set up a non-local gig,
promote it, and travel there with the band and gear. It’s not
something that you can just do on a daily basis, and so when
you’re on the road, you want to make sure that you make the
most out of every gig. In order to do so, there are a few key
things that you should have together so that you don’t waste
gas money on a gig that did nothing for your band. If you can
check “yes” on everything below, chances are good that your
band is ready to venture out into new territory!

1. You’re over-saturating your hometown market

This is one of the biggest and most obvious signs that you’re
ready to move into other nearby towns. If you’re getting enough
gig opportunities that you’re completely saturating your
hometown market, the best option would be to keep gigging just
as frequently, but spread your gigs out to other nearby towns.

[Click here to find and book gigs in your region on
Sonicbids.
]

Saturating your market is essentially the result of playing too
frequently within the same 20- to 30-mile radius. If all of
your friends in the area saw you play last week, then they
probably aren’t all going to want to see you at the same place
the following week. This will keep your draw lower than it
actually is! By stretching out and booking some gigs in
adjacent towns, you can still gig every week, but you can set
yourself up to only play the same area roughly once a month, or
even less. This is important, as your fans will have to
wait and build up their anticipation before they get to see you
again.

2. You have your band’s branding down


Small_business_branding
Making out-of-town trips to
play with your band can be a big investment. The longer you
want to be out and the farther you travel, the bigger
investment it’s going to take. Thus, you want to make sure that
you’re making the most out of every trip. In order to do this,
you’ve got to have your band’s
branding
 together, and in a way that’s memorable.

[8
Ways to Build and Strengthen Your Band’s Brand
]

Having your branding down includes many small tasks, such as
having your social media put together, a website that features
your best content, a logo and font to represent you
visually, an EPK, a unified image, and ideally some
press. Having all of this prior to playing an out-of-town
gig will ensure that people will remember your name/logo and be
able to find you easily once they get home and decide to look
you up.

3. You’ve got your live set down

This is another essential element in making the most of your
out-of-town gigs. If you’re thinking about running out to play
other places, you want to make sure you’ve got your live set so
solid that everybody in the room will be impressed. You’ve
got one shot at a first impression with a new audience and
market, and you want to make sure you don’t blow it.

This, of course, means being musically on your game, but also
includes knowing things like the setlist, what you will plug at
which points in the set, and how to connect with your target
audience.Play a gig prior to going out of town and test all of
these things out to see what works and what
doesn’t. Having this stuff established prior to going
onstage will
make you a more confident performer overall
, which will
carry through to both your out-of-town gigs and your hometown
gigs.

[10
Tips for Playing a Mindblowing Set (Other Than Playing Really
F***ing Well)
]

4. You’ve got merch to sell

It’s a good idea to have some kind of merch that
you can sell prior to branching out into nearby towns. This is
helpful in many ways, from making enough money to cover gas, to
keeping yourselves active in the minds and ears of your new
fans.

Even if you don’t have fancy CDs or T-shirts, having at least
some stickers or pins is better than nothing. This way, you’ll
be able to set up at the merch table and converse with your new
fans after the show, which will no doubt be a memorable
experience for them. Additionally, if they buy something,
they’ll have a physical representation of the band with them
that will remind them to check out your website and social
media when they get home. This is important, as if you
don’t have something physical for new fans to take home, they
could forget about your band, putting you back at square one as
far as building that new market goes.

[9
Secrets From Indie Artists for Selling a Ton of Merch After
Their Shows
]

5. You’ve networked in the area

This is a great way to improve the quality of out-of-town gigs
that you play when you first start branching out. Do a little
homework before you start booking, and check out some of the
local bands that are in the area you’re headed to that are
doing really well. If you find a great local group with a
sound that would mesh well with yours, reach out to them and
introduce yourself.

[Getting
the Gig: The Power of Collaboration
]

By doing this and establishing a relationship with a few other
bands, they can help you out just like your friends’ bands in
your hometown would. They’ll often have the inside scoop on
where the best places to play in their town are, and they might
even be able to get you access to house
shows
 and other such performances that would not be
available to you if you tried to book on your own. Oftentimes,
they’re very down to help you promote in their town as well,
assisting with putting up posters and telling their friends.
Plus, playing a show with bands that you know and like is a ton
of fun, and will help everybody build their audiences. A little
homework before booking yourself in another town definitely
goes a long way. 

For more tips for performing live, check out these
articles:

Dylan Welsh is a freelance musician
and music journalist, based in Seattle, WA. He currently plays
in multiple Seattle bands, interns at Mirror Sound Studio, and
writes for the Sonicbids blog. Visit his
website
 for more information.

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