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32 Million People in the U.S. Attend Music Festivals – Digital Music NewsDigital Music News

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According to a new Nielsen report, 32 million people
attend a music festival in the U.S. each year.

46 percent of these 32 million people are aged 18-34. 51
percent are women and 49 percent are men. Nielsen also
says music festivals are most popular among Hispanics and
African American populations.

The attendees travelled an average of 903 miles to attend a
festival. One third of them attended more than one festival.

That means about 10.7 million people attended two or
more music festivals.

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On average, this group of people spends $207 a
year
on live music events and digital
music/streaming.

Festival attendees are also 67 percent more likely to
use Snapchat, 69 percent more likely to use
Vine, and 81 percent more likely to use Tumblr
.

*”The data for this study was collected in August and
September of 2014 among 3,805 total respondents (2,581
respondents after weighting). This data was then weighted to
the U.S. Census population based on age, gender, race,
education and household size. The festival fan profile was then
constructed using those respondents, within the Music 360
study, who expressed their intention to attend any one of the
35 fielded music festivals (Coachella,
SXSW, Electric Daisy Carnival, Wango Tango,
Warped Tour, Jingle Ball, iHeartRadio Music Festival, Burning
Man, Spring Awakening Festival, Bonnaroo, Pitchfork,
Summerfest, Sasquatch!, Mayhem Festival, Newport Folk Festival,
Lollapalooza, Electric Zoo, Outside Lands, Rock the Bells,
Bumbershoot, Made in America, Austin City Limits, CMJ Marathon,
Voodoo Music Experience, OzzFest, Firefly Music Festival, CMA
Music Festival, Ultimate Pool Party, Stagecoach, Essence Music
Festival, Governor’s Ball, Ultra Music Festival, Hangout Music
Fest, Country Thunder). Further Music 360 behavior as well as
Simmons data was then tabulated against this custom
audience.”

 

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