By Clyde Smith
There’s so much noise separating the world from you and your music. So much so that free giveaways are a major form of music marketing. That means finding new ways to cut through the noise and build a listening audience are always worth considering. Here are three opportunities that I think are underexplored and that are worth closer investigation: marketing alliances with tech startups, collaborations with classical and country musicians and working with choreographers.
Marketing Alliances With Tech Startups
In music tech it’s a pretty obvious move to feature artists who use the service or platform and even to partner with well-known musicians to promote the company. But I think there are still a lot of opportunities to connect not only with music tech startups but with a wide range of tech startups who aren’t in music.
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