YouTube has released a
collection of music videos, behind the scenes interviews, and
other exclusive content featuring the 2015 YouTube
Music Awards recipients as a part of the 2015 YouTube Music
Awards Show, presented by Kia.
YouTube hand selected some of the industry’s most original
music video directors to produce the exclusive
videos featuring 2015 YouTube Music Award recipients, and
enlisted VICE to produce the whole program. Hosted by none
other than YouTube superstar, Tyler Oakley, as
a part of the 2015 YouTube Music Award Show, all of the
videos went live at once.
The exclusive videos are as follows:
Joined by Chance the Rapper, Action Bronson puts his twist on
the cult classic film Coming to America as he travels
through NYC to find his queen. The video was directed by Lil
Chris, and the single was produced by Mark Ronson off the
anticipated album “Mr. Wonderful,” set for release on March 24.
Cahoots, the YouTube supergroup comprised of Spain’s Curricé
and England’s Matt DeFreitas and Tom Joseph Law, has come
together director De La Muerte for an over-the-top, crazy
collaboration of talent on a cinematic “stage.”
Charli XCX and director Eric Wareheim invite you to a
heightened, dreamy reality where people are living in their
online personas and everything is beautiful and filtered. But
when we are suddenly disconnected and returned to reality, it’s
a total nightmare.
Ed Sheeran. Rudimental. Need we say more? In this new video
directed by Emil Nava, the combo has a surprise for fans that
can be summed up in two words: Ray. Liotta.
In a moody forest in the back of a van, FKA twigs births into
the world eight dancers whose subsequent stunning performance
is set to twigs’ brand-new song, “Glass & Patron.” If
you’re one of the many people who have watched and loved the
past music videos twigs directed herself, then you’re in for a
Ever had a house party DJ’d by Kygo where a couple from space
steal the show with their out of the world dance moves? If no,
then you need to watch this video, directed by Saman Kesh. If
yes, then get ready for the surprise ending.
Two-time YouTube Music Award winner and performer Lindsey
Stirling moves through an Escher-like universe on an adventure
to find life in the mountains that hover above her city,
directed by Joe Sill.
Dutch DJ Martin Garrix is becoming one of the most important
names in electronic dance music on YouTube and when you team up
with Usher, big things happen. To bring this song to life,
director Petros depicts the timeless story of the pool party
towel boy and towel girl trying to find love.
The world has watched MAX go from creating great covers on
YouTube to releasing his own albums in just a few years. And
now with director Greg Jardin and a little help from Hoodie
Allen, MAX is moving on while the rest of the world around him
is moving in reverse.
On the heels of her recent single “Fun” — which has been viewed
more than 18 million times in the last two months alone — Megan
Nicole has created a beautiful, scenic music video. Directed by
the Young Astronauts.
What if you had a party so amazing that you wake up to learn
the night before was frozen in time. Migos and director Ninan
Doff are here to take you through this unique world of time
tunnels, as the trio continues their rise to rap greatness.
Even when you lose a loved one, their memory still stays with
you, and Nicky Jam and Enrique Iglesias invite you on a memory
lane trip through Medellin, Colombia. Directed by Creative
Uprising, this collaboration brings together two of the biggest
names in Latin music and has all the makings of a smash
Shamir has been blowing up on YouTube and has now teamed up
with Philip Hodges and Henson Studios to tell a tale about
making people’s days just a little bit better… by becoming
If you’re an artist hoping to earn a YouTube Music
Award in the future, check out the newly launched
YouTube for Artists program with more info to help you make
the most of YouTube.