By Ari Herstand
I was just invited to Like a Musician’s Facebook Page from a friend. I clicked through and decided to give it a look. I started browsing around, but found no reason to give it a Like for one simple reason: there was no easy way to listen to the music! No Music tab, no featured video and the cover photo was promoting a show from a month ago. Why would I (or anyone else) start the process of becoming a fan of the artist?
Even though a Page’s organic (unpaid) reach is typically between 5-15%, it’s still important to build up REAL (unpaid) Likes to your Page. It’s a currency people still pay attention to. But, don’t buy Likes to make yourself look bigger than you are. For one, everyone knows Likes can be bought and you look foolish if your engagement is WELL below the number of Likes you have, but more importantly, buying Likes will reduce your actual organic reach. If your posts only reach 10% of 1,000 that equals 100 REAL people, whereas if you bought, let’s say, 10,000 fake Likes and you now post to 11,000 people and still reach only 10%, 1,100 accounts, there’s a strong possibility that all 1,100 are to the FAKE accounts and none of your real human followers saw the post.
Here are 11 quick and simple ways to drastically improve your Facebooking.