The holidays are right around the corner and tis’ the season for thanks, love, and giving. Show your fans how much you love them, and give them all a little holiday cheer. Read below to find out some presents you can give this December according to Amy Sciarretto.
“1. A free holiday cover
Why not do a cover song of a holiday classic or a personal, seasonal favorite? It can be lo-fi, silly, serious, fun, full of mistakes, or just plain playful. It will show your musical depth and breadth, as well as your skill and talent. You can post it online via YouTube or SoundCloud, or give it away to fans as a free download. Whatever the format, your fans will quickly and happily add it to their holiday playlists!
fa la la la la la la free!
2. A giveaway
Try a giveaway where you bundle up a CD, a tee, a hoodie, a tote, vinyl, a gift card, a signed and handwritten lyric sheet, or whatever! Make it swag-tacular, and include things the fan can’t get via your online merch store or at your merch table at a show. Don’t do a contest, and don’t make your fans do work to gain possession of a prize pack. Just give it to a fan. Pick a random winner, and give it to them just ‘cuz.
Better yet, make five prize packs, and just randomly select the fans who receive them. It won’t cost you much, and it’ll forever endear you to the fans during the hectic holiday season when they’re buying presents for everyone and their wallets are shrinking!
3. Host a basement or living-room show
There are plenty of logistics to consider here, but if you’re able to make it work, perform a free basement or living room show for a fan. You might want to go acoustic, if your sound is malleable and works in that format, and you want to make sure that it’s on the up and up (read: legal) wherever this is hosted. That is, you want to make sure no noise ordinances are violated and no cops are called to the location by pissed-off neighbors. It can even be a legit secret show, not one of those fake secret shows where everyone knows it’s happening.”
Show them Santa Claus isn’t the only one coming to town, and happy holidays!